SXSW 2024 Panel: Crush it as an influencer, no matter your generation.
Alex sat down with Jeanne Grey of The Grey Layers, Shana Davis-Ross of Ponte Firm and Beauty Influencer, Audrey Boos to pick their brains about what it takes to build a long-term, lucrative career in influencer marketing.
Influencer marketing is on fire. This year, the influencer marketing economy is valued at $21.1 billion (McKinsey). Not surprisingly, there is no shortage of people who want to be influencers, but what does it take? Can you be older than a teenager to become one? In this session, you’ll hear from a top influencer management firm, two influencers of different generations, and a marketing executive who mentors women about pursuing their dreams, no matter their age.
