Guest Appearance on Brands Over Brews Podcast
TLDL
Alex stresses the importance of data readiness and why brands need to start embracing it today. Despite the advancements in technology like AI and automation, she emphasizes the irreplaceable role of human intelligence, creativity, and relationships in marketing and sales. We also cover the importance of data integration between marketing automation platforms and CRMs is stressed, as it enables a comprehensive understanding of the customer journey and enhances both marketing and sales processes. The biggest takeaways: it’s necessary for sales and marketing teams to work collaboratively, supported by data readiness and governance, to achieve success in today’s business landscape.
EPISODE HIGHLIGHTS
[1:22] Alex’s favorite brew
[3:10] How sales and marketing teams should be working together
Sales and marketing need to be working together for better data cleanliness
Marketing automation tools and CRMS aren’t talking to each other enough
Dashboards are one of the best ways to un-silo sales and marketing teams
[7:21] How emerging technology applies to smarketing
Technology and data help define audiences for marketers, who can then use automation to scale
New ad tech policies are going to give marketers less access to data, which poses a challenge
Businesses need to be less worried about AI and learn the best ways to use it to accelerate their operations
[12:55] Data readiness and how brands are embracing it
Not enough brands are embracing data readiness and this is a big problem
Massive databases require a lot of detail and attention, automation isn’t plug-and-play
If you’ve been collecting data, now is the time to use it to empower your marketing
[21:26] Final thoughts and takeaways
Sales and marketing teams need to be working more closely together
Business leaders should be working together in tandem and towards common initiatives
FOLLOW ALEX
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FOLLOW PAT
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