Waterfront Merchants Alliance
A new website & brand identity for a premier destination in the South Sound
As the Waterfront at Point Ruston continues to grow, local merchants recognized the need for a unified presence. Their challenge wasn’t about standing out—Point Ruston already offers unique experiences for both locals and tourists—but about creating a brand that would bring together the diverse businesses in the area and showcase the neighborhood’s vibrancy. They needed a website that would tell their collective story and position the Waterfront as a thriving hub for commerce, entertainment, and community engagement.
Discovery
In discovery sessions with the Waterfront Merchants Alliance, we explored the challenges faced by a diverse group of 25+ businesses and their customers. From simple issues like parking to more complex communication with local government to explore economic development opportunities, it was clear that these merchants were passionate about enhancing experiences for visitors and creating opportunity for the community.
Using these insights, we developed a strategy that spoke directly to both locals and visitors, inviting them to explore the eclectic dining spots, boutique shops, health and beauty salons and family entertainment venues the Waterfront is home to. Whether it’s a family day out, a relaxing trip to a salon, or a unique shopping and dining adventure, the website would be the central hub to discover these experiences.
Results
A Unified Brand to Rally Around
The new website and brand positioning have given local merchants a rallying point, helping them communicate their shared vision for economic development and community building. The site not only showcases the unique experiences Point Ruston has to offer but also solidifies its reputation as a vibrant and thriving destination in the South Sound.
How We Helped
Custom Brand Identity: A custom illustrated brand mark inspired by the unique views from the Waterfront
Brand Copy & Storytelling: We developed brand messaging and positioning to communicate to a wide range of audiences
Website Build & Design: An online home with all the functionality and features visitors expect
Website Features
An interactive events calendar to help visitors plan their trips.
A visitor info page with directions and parking information.
Photography & video showcasing merchants and the location
Mobile-friendly & intuitive navigation to explore merchants’ offerings.