Grit City Wellness
Building a new web experience for Tacoma’s most comprehensive fitness & wellness club
After six years of redefining what wellness clubs could be, Grit City Wellness sought a fresh digital presence to match their innovative spirit. They needed an experience that showcased their streamlined membership options, invited new members into their community, and simplified booking for services and classes.
We crafted a website and storytelling approach that captures the essence of their mission: delivering unparalleled value and convenience by uniting a wide array of services under one roof.
Strengthening The Experience
We started by envisioning an experience that would resonate with both prospective customers and current members, no matter where they are on their wellness path. From there, we pinpointed key priorities: showcasing the unique story of Grit City Wellness, helping users easily discover the perfect class or service for their needs, highlighting the benefits of monthly memberships, and ensuring that booking is seamless and stress-free.
Focus on Memberships
Memberships are featured on the homepage as well as their own standalone page. Previously there were several levels of membership that confused prospective members. This streamlined offering of just two levels helps simplify decision making for people who are ready to start their wellness journey.
To help communicate value, we also made sure that memberships were mentioned in callouts on individual service pages when those services were included in the Transform Membership.
Discover What You Need
The homepage acts as a dynamic showcase of Grit City’s classes and services—a one-stop introduction for curious newcomers. While each service still has its own dedicated page with detailed information and pricing, we designed the homepage to cater to the natural scrolling behavior of visitors. By featuring everything here, we not only create a seamless browsing experience but also boost SEO, ensuring more people discover all that Grit City has to offer.
We incorporated fun motion elements like the scrolling services bar to highlight all that Grit City has under one roof as well as created a category system for offerings so we could more quickly get guests in the right place.
Seamless Booking
A previous pain point was the user experience when checking out or trying to schedule an offering. We dug into MindBody and integrated custom tools for scheduling and purchases into the site for a seamless and stress-free experience for everyone.
Brand Storytelling
We wrote new copy for key pages and sections to communicate what makes Grit City Wellness such a unique space and experience.
We also spent time talking with staff and filmed a brand essence video to use not only here on the site but across social media to share their perspective on how they build overall wellness with a foundation in fitness.
With a revitalized digital presence, Grit City Wellness now has a website that mirrors the innovation and inclusivity they bring to wellness. From simplified memberships to seamless booking and storytelling that captures the heart of their mission, this new web experience invites visitors to explore all that Grit City has to offer. Whether you're taking your first steps on a wellness journey or are a seasoned member of the community, the new site is designed to meet you where you are—making wellness approachable, accessible, and inspiring every step of the way.
We’re excited to continue supporting the team at Grit City Wellness as they grow.