Unlock the Free Marketing Tool You Might Be Overlooking: Google Business Profile
Google Business Profile is a powerful tool that lets you take control of what potential customers see when they search for businesses like yours. Google doesn’t create a Business Profile for you automatically, so it’s worth checking if yours is live. Simply search your business name on Google—if a profile panel appears in the results, you’re good to go! If not, it’s time to get set up. If you’re already using it, that’s great but there’s always room to optimize and make sure you’re getting the most out of your profile.
Why Your Google Business Profile Matters
Your first impression with potential customers likely isn’t your website. In the past, people visited business websites for simple details like your address, phone number, or store hours. Now, most of that information appears directly in search results—meaning your profile is often the first, and maybe only thing people see to push them towards discovering more about your brand.
And since potential customers are likely comparing your business to competitors, an optimized and complete listing with great customer reviews can make all the difference in winning them over. Let’s make sure you’re not just showing up in searches—but standing out.
This example from Moctezuma’s, one of our favorite local spots, has it all, great images of the experience, tons of reviews (with responses!), up-to-date info and a succinct, engaging description.
Optimizing Your Google Profile
Keep Your Contact Info, Location, and Hours Up to Date
Ensuring your basic information is accurate seems simple, but it’s one of the most effective ways to drive traffic and one of the things we most often see missing. Incorrect details can lead to missed opportunities and frustrated customers.
Write a Compelling Business Description
Your description is your chance to introduce your brand, highlight what sets you apart, and give potential customers a taste of what you offer. You’ll have a character limit so keep it clear but engaging.
High-Quality Images and Videos
High quality visual content is a game-changer. Showcase your location, products, and services with eye-catching images and short videos (30 seconds or less). Make sure your visuals accurately represent your business and leave a strong first impression.
Not comfortable behind the camera? We can help!
Encourage Reviews and Engage with Customers
Great reviews are more powerful than any ad. Studies show that 88% of people trust online reviews as much as personal recommendations. Encourage happy customers to leave reviews and be sure to respond to all feedback—both positive and negative—to show that you value customer experiences.
Use Posts to Keep Your Profile Active
Your profile isn’t just a static listing—it’s a marketing tool. This platform offers post templates for new offerings, special promotions, upcoming events, and product highlights to keep new audience engaged and informed.
Final Thoughts
Google Business Profile is more than just a listing—it’s a dynamic way to improve your visibility, attract more customers, and turn searches into sales. Whether you’re just setting up your profile or looking for ways to optimize, taking control of your search presence can give your business a major competitive edge.
Now that people will be able to find you, maybe this has you thinking about your online experience, refreshing your brand strategy or realizing you need expert-crafted content to cut through the noise. Let’s talk. We’re here to help find the opportunity inside every challenge.